both consumption Physiological Psychology by consumers

both consumption Physiological Psychology by consumers, age, occupation, education, income, geographical and other factors greatly. For example, students in choosing shoes, special attention to the novelty of style and personality reflected.At the same time due to economic conditions, they also consider the price of the shoes more. and senior business people on the shoes is mainly required in high-grade, brand and comfort, of course, related to their economic capacity, on the other hand also with their own identity, status line.different types of consumers shape the aesthetic preferences of different footwear. footwear styling aesthetic form contents (including shoe tree type), color, texture, pattern, decorative craft, accessories. youth people like shape, color, decorative novelty products; have a certain identity, status, many people prefer natural, stable shape, texture of materials more attention; children generally like the exaggerated shapes, bright vibrant colors and lively, interesting patterns .

footwear aesthetic orientation often in front of several other factors to determine positioning later.footwear style of the product positioning,Product Form product positioning,styling is positioning the product design in shape, showing an overall sense of orientation, this tendency (style) is moved a specific consumer important factor. style unique products to enterprise development is very important, it can develop more and more loyal customer base, establish the brand image and corporate reputation, the formation of intangible assets. footwear styling product positioning depends on the position of consumers.